Creating SMS Standard Campaign

This section will guide you on how to create Standard Campaigns to send SMS message to any of your target recipients using a spreadsheet template.

To create a new Standard Campaign:

  • From the dashboard navigation menu, click on Campaigns, then click on any of the sub-menu items (Submitted Campaign, Draft Campaign, or Sent Campaign).
  • Click on the Create Campaign button located at the top-right corner of the page.
  • On the Create Campaign pop-up window that will appear, select SMS.
  • Then, select Standard Campaign.


Importing Bulk Recipient Numbers and Contents

  • On the Create Campaign page, click the Import Standard Campaign button located at the top-right corner.
  • On the Import Standard Campaign pop-up window that will appear, click on the CSV or XLSX sample file to download a spreadsheet template.


10,000 phone numbers are the maximum number of recipients to send per campaign.

  • Open the spreadsheet template, which should contain two columns, and remove the sample first record.
  • On the Recipients Number column, add the phone numbers of your target recipients. Make sure to include the country codes before the numbers.
  • On the Content column, add the message you wish to send next to each recipient number. You can type up to 1000 characters for each message content.
  • Add as many records to the spreadsheet template, as long as the file size does not exceed 5MB.
  • Once all columns are ready, save the spreadsheet template and upload it in CINNOX by Drag and drop or by clicking Browse and selecting the file from its location. The uploaded file will be validated and an error log created for invalid records.


  • CINNOX only accepts text format cells.
  • Please add "+" in front of the recipient phone numbers when you add them to the excel file.


Handling Invalid Records

  • On the pop-up window that will appear, click on Download to download a copy of the file error-log.csv.
  • Click on Cancel to close the pop-up window.
  • Open error-log.csv and check the error details in column C. Each record will show error details.
  • Go back to your spreadsheet template, locate the records with errors, and correct the details.
  • Back on the CINNOX Dashboard, click on the Import Standard Campaign button.
  • Upload the updated spreadsheet template by dragging and dropping it in the pop-up window. You can also click on Browse from the pop-up window, then locate and select the file from your folder. It will validate the file again, and an error log will be created if there are still invalid records found.
    • You may also upload the file by clicking Browse and selecting it from its location.
    • If you have accidentally closed the pop-up window, click Import Recipients & Variables on the top right corner of the Create Campaign page again.
  • When the recipients and variables are successfully imported, the recipients and variables are displayed on the Create SMS Campaign page.


Completing the Campaign Details

Campaign Name and SMS Sender ID:

  • Type in the required Campaign Name in the provided text field.
  • Select the SMS Sender ID.
    Note that the Sender ID is not guaranteed to be displayed to your message recipients. Please check our [Service Numbers] for more details about SMS Sender ID, and please check our Service Numbers guide.


  • Set the time zone, which is preset to UTC+08:00.

  • Select the sending option:

    • One-off
    • Every Day
    • Every Week
    • Every Month
  • Set a date for the campaign to send, which is preset to the current date.

  • Set a time for the campaign to send, which is preset to the nearest 30 minutes of the current time.



Sending SMS to mainland China number (+86)

According to the regulation and requirements of the China carrier, to send SMS to a mainland China number (+86), you will need to register a template to the carrier. And the SMS content matches exactly the registered template will only be delivered.

If you still proceed to send SMS with the content but without a registered template yet or the actual content does not match 100% with the registered template (e.g. a variable field containing index filled with a string), it will be sent out, but void and it will incur a cost.

Please contact your account manager to learn more about the procedure and requirements for registering a carrier template.


Sending Campaign for Approval

Once all the campaign details are ready for sending:

  • Click on the Send for Approval button at the bottom of the screen.
  • On the Select Approver pop-up window that will appear, select the staff member required to approve your campaign.
  • Click on Select. A CINNOXBot message and an email will be sent to the selected approver, alerting them about the campaign pending approval.


If the campaign creator is also the assigned approver, CINNOX will automatically approve the campaigns they create.

If the campaign is not yet ready to be approved and sent, click on Save as Draft, then it will be moved to the Draft Campaign list.


Refer to the Campaigns section of this Guide for more details about SMS and WhatsApp Campaigns.