Our competitive plans and high-quality service enable you to effortlessly handle customer enquiries and engage with them from any device, anywhere in the world. We've got you covered, from WhatsApp, WeChat, and Facebook Messenger to other social media channels, live chat and calls, local and international calls, and emails. Simplify your customer service and enhance your reach with CINNOX.
For a business frequently interacting with customers on WhatsApp, we suggest you get WhatsApp Account Business API (WABA) from one of our BSP partners to integrate with CINNOX and take advantage of supporting customers with multiple staff on one of the most popular messaging platforms and leveraging CINNOX's other powerful features for customer support, engagement, marketing and contact centre solutions.
CINNOX partnered with 360dialog as WhatsApp Business Solution Provider (BSP) and other BSPs, which you may already have to connect with CINNOX for the WhatsApp channel.

This user manual covers two parts:
If you already have a WhatsApp Business API Account, you are ready to jump right through Part II.
If your BSP is 360dialog, please refer to our 360dialog Guide.
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What are a WhatsApp Business account and a WhatsApp Business API account?
Learn more about WhatsApp Business and the WhatsApp Business API.
| Partner Name | Website |
|---|---|
| 360dialog | 360dialog or www.360dialog.com |
| Clare.AI | www.clare.ai or click Register Now |
| Emma Global | www.emma.hk |
| Or you can find another WhatsApp BSP | Please refer to WhatsApp Business details |
You must prepare the following information for the partner and apply for the Business API with the BSP.
| Item | Description | Remarks |
|---|---|---|
| WhatsApp Number | Prepare a phone number that has never been registered to any WhatsApp services. Or an existing one, but please delete any other WhatsApp services before registration. The phone number is non-transferable - it cannot be used on other WhatsApp services (such as WhatsApp for Personal App and Business App) after being approved for Business API. | We highly suggest using the CINNOX Local Number as your WhatsApp Business API phone number. You can also use the local number as your Virtual Number so that visitors can directly dial the number and receive the calls as enquiries in CINNOX. |
| Verified Meta Business Account | Meta Business Manager ID: Check your Meta Business Manager ID under the Business Settings. Please click here for more details on how to verify your business. Business Display Name: Choose a display name that will suit your business and will be verified by Meta. The display name is not allowed to change after registration. For the complete guidelines about display names, please click here. |
CINNOX follows the standard APIs provided by Meta.
Any provider with direct integration to Meta should be compatible with CINNOX.
The following information is required to connect your WhatsApp Business API to CINNOX when you choose either Emma Global or Clare.AI as your provider:
| Item | Description | Example |
|---|---|---|
| Provider Name | Required. This is for CINNOX to comply with the Terms and Conditions of Meta. | Your provider's name |
| WhatsApp Number | Required. This is the number you subscribed to for the WhatsApp Business API. | xxxxxxxxxx |
| Endpoints URL | Required. This is the WhatsApp Server your provider provided. | "https://whatsapp-xxx.supplier.domain" or "https://123.123.123.123:8888" The domain name is recommended for higher security protection. |
| WhatsApp Server User Name | Required. This is the User Name of your WhatsApp Server. | admin The user name should come from your provider. |
| WhatsApp Server User Password | Required. This is the User Password of your WhatsApp Server User Name. | xxxxxxxxxx The user password should come from your provider. |
| Namespace | Optional. This is a Namespace that your provider used. | xxxxxxxx_xxxx_xxxx_xxxx_xxxxxxxxxxxx |
Once your application is approved, Clare.AI will email your WhatsApp Business API details.
Once your application is approved, Emma Global will email your WhatsApp Business API details.

Creating WhatsApp channel
Click + Connect your WhatsApp Business Account
Select your WhatsApp Business Account Provider:
If you use Another WhatsApp Provider, please contact us through our Live Support web link.

Selecting WhatsApp Provider
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The guide below will show you how to create a WhatsApp Channel with Emma Global, Clare.AI or anther WhatsApp BSP. For 360dialog, please refer to our 360dialog Guide.
Source Details
Please provide the information below from your BSP (Emma Global, Clare.AI or another BSP).

Source Details
Channel Name

Channel Name
Routing Settings
Select the Routing Rule and add Destinations based on the operational support to your channel.
For more information, please check our detailed guide Alternative, Percentage, Time and Sticky Routing.

Routing Settings
You can enable and configure the following Auto-Reply Messages:
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Reminder
- The limit of Welcome, Away, Custom Auto-Close Notification and Closed Enquiry Messages is 500 characters.
- Before configuring the Custom Auto-Close Notification Message function, you must enable the auto close feature for handled enquiries without new messages. For more information, please refer to the Managing Auto Close Enquiry page.

Display Name Format
You may include staff display names in your messages. Choose from the following options:




Channel Custom Info allows you to add your channel details that your staff would see in the call screen and chat room whenever they are serving an enquiry. The custom info can be about the standard procedure or operation details of handling the enquiry.

The custom info is displayed on the staff side in the chat room section for the chat enquiry.

Custom Channel Info on the Enquiry Page
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- You can customise the Channel Custom Info per Channel - Directory/Tag, Number, Social and Third Party Channel.
- The custom info is displayed on the staff side in the chat room section for the chat enquiry.
- The Channel Custom Info you can add is 10,000 chars per channel. Please ensure it is at most the limit to work correctly.
- The Channel Custom Info will still be displayed as a chatbot message in the enquiry room if an enquiry is missed.
The created WhatsApp channel is listed on the Social channels.

To edit, suspend, or delete your WhatsApp channel in CINNOX, refer to this guide's Managing Social Channels section.
Refer to the Social Channel Source Guide to view, edit, or delete a channel source.
Refer to Serving Chat Enquiries for more information about serving an enquiry via the WhatsApp channel.
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- You can only connect WhatsApp Business API to CINNOX. You cannot connect to other WhatsApp accounts.
- A WhatsApp Business API account can only connect to one CINNOX service.
- WhatsApp Business API has a 24-hour idle conversation limit.
A message will appear in the chat room when the staff attempts to send a message to the visitor, but the conversation has lapsed due to being idle and has reached the time limit: Sorry, your message can no longer be sent the 24-hour message window has lapsed. Close this enquiry, or wait until the visitor sends a message again.- Supported Text, Media Content-Types and Size Limit. For details, please refer to Meta Supported Files.
Send a test message to your WhatsApp Business API account and check if your CINNOX service receives it as a new enquiry.
If your CINNOX service is still not receiving any messages, contact our CINNOX Support Team.